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P. 5 So, are we now goign P. 9 Working with competi- The Lancelot model is a reflection of our current times,” notes because of the nationality of the President of the
European Commission. This aesthetic movement from
the author. Many managers feel, or believe, that they derive
the beginning of the 20th century, which arose from the
to do it all over again ? tors is becoming a trend their legitimacy from the exemplary nature of their approach, consequences of the First World War and was stopped
from the level of results they have achieved, or from the fact
that they have managed to attract all the best people around by the Nazis, is still remembered in Germany. It was a
Ultimately, the question is: how far should we go in them [...]. A great candidate for top management seeking to time of tremendous creativity and a movement whose
remodelling the home? explains Hugues Poissonnier, professor of strategy at secure a boundary and ensure that ...it works”. Except that the influence went far beyond mere design; an influence
It should be remembered that the Greek word for home Grenoble Ecole de management. However, it is under these one who is remembered is Arthur. He derived his authority from that also went far beyond the country’s borders. Yet it
is oikos and that this is the root of the word eco. This circumstances that companies need to think in terms of the the proposal he made to his troops. And even if he failed, “his is also considered to have played a significant role in
comes up in the words like economy, ecology, etc. extended enterprise and ecosystem in order to build resilience project (finding the Holy Grail) has captivated many people for technology and design in the broadest sense. “Much
Is it just a matter of repainting the entrance hall to give together and develop genuine cooperation during a crisis. centuries”. more than just an artistic movement, the Bauhaus and
it a new look? Or should we start from scratch and build Analyzing this article further, it is clear that there is something The question is whether in 2021, amidst the health crisis and the its related movements are an irreversible change in the
way things are conceived and created,” writes this group
something new, something never seen before? very novel about the crisis that we are experiencing. It is ecological crisis, don’t we have an even more intense challenge of designers, architects and urban planners who call on
The reason why the issue of innovation sounds so not just a matter of resuming growth. It is also a question to solve? This question alone signals the return of the Arthurian France to become fully involved in this project launched
strange in many companies at the moment is that it is a of starting afresh by bringing a new kind of value to style to the centre of attention. by the European Union.
dilemma for those who have to remodel an old house. It customers and stakeholders. It’s about safer (health issues), The other secret of the Bauhaus project launched by
is clear that painting will not be enough and at the same more ecological, more meaningful, etc. Avoid the costs of P. 13 our take Ursula von der Leyen may also be found in the opening
time it is not clear which model to use if it is to be redone. competition and instead add value through coopetition. lines of the manifesto of Walter Gropius, the founder of
This is all the more urgent like the climate emergency, Ready? What kind of manager could you become today as the the movement: “Architects, sculptors, painters, all of us
economic emergency, etc. Well, it’s better not to act in challenges of innovation are becoming as powerful and as must return to craftsmanship”. Simply put, the idea was
a hurry as we all know. I guess we all knew that until intense as they are at the moment? to promote a utopia, in the strong and positive sense
suddenly the emergency hit us. Not a climate emergency, P.11 The time for managing Our society is facing a pressing health and ecological crisis. If that the word had at the time, based on a collaborative
nor a health emergency. In just a few months, a there is anything that has become an absolute taboo in under approach.
remarkable model of innovation has been established. the workplace is now a year, it is the ‘’business as usual’’ behaviour. Green Utopia
It’s about the pressure of working around the clock, Gone are the days of the bossy attitude as usual. No more
coopetition, scientific collaboration, and sharing a business plans as usual without seeking meaning. “This school has helped shape the scientific, ecological,
common goal. They analyse the ratios of “duration of use to the length of its Although the two-way categorization in this article in 2017 artistic, craft and social transition of architecture and
Granted, there have been a few missteps, but overall lifetime”. The lifetime is similar for both objects, but the cabinet remains simple and effective in describing classic leadership design,” says the Group.
the development of these vaccines has been quite has a much longer useful life. The authors then note, “These styles, the context of 2021 allows us to give it a different The new ‘’Bauhaus’’ project launched by the Commission
impressive. Yes, the world could be saved from an two examples raise two points: first, the amount of time one perspective. is, therefore, to be watched closely.
unbelievable, stressful, deadly threat and it could be spends working and being productive; and secondly, what Arthur needs to do more than just having a big, exciting Although the project includes a prize and a website, it
done in an almost soap opera fashion. hinders the achievement of work that is fully meaningful. It project. It should also be an innovative project; a clearly calls for a design phase to collect contributions
So, which company could miss out on this new kind is about the impact of the product’s use and the person who transformative project. from artists, architects, engineers, scientists,
of self-analysis? This includes the company’s ability to produces it and how beneficial it is. After reading this article, Chasing the Holy Grail is good, but chasing after results, entrepreneurs, students and anyone else interested.
review and even question its own model of innovation one may wonder whether the key question for innovation improvements, cost reductions, little benefits for customers is And why not companies?
and of the management in the light of this unusual in future is what kind of impact will the use of the product no longer enough.
context. and the person who makes it leave? It is not a question of an The traumas that we are experiencing require our brands and A think tank financed by the European Union whose
Of course, as will be shown in the following pages, it is “environmental footprint”, but rather of the impact in general. our companies to transform our habits, our lifestyles, our ways objective is to rebuild Europe’s techno-cultural influence,
not a simple matter of following the research model of What if innovation means mobilising those who want to leave of consuming and thinking. all against the backdrop of an ecological, health and
the new vaccines. It involves drawing inspiration from a positive mark? The Holy Grail is still necessary, but it is no longer enough. The economic emergency.
everything that is suddenly unique about the context in humble Lancelot as a leader is still commendable, but what we The group whose article can be read by clicking on this
which they appear. Yesterday’s mind-boggling ways of need now are people like Arthur who, rather than dwell on the page is doing the right thing by informing everyone in
thinking have suddenly resulted in a startling “why not”. P. 13 To be innovative like past (the Holy Grail), must invent the future. France.
Not yet convinced ? Read on to discover more... The term Bauhaus is not as strong in our culture as it may
Arthur Thierry Tupin be in Germany. Let’s all wake up. Let’s listen to this Group.
Perhaps we should consider creating “Bauhaus units”
P. 7 New elements in the val- After the publication of the book “Management According Editor-in-Chief of this issue within companies to take part in this competition and,
in any case, participate in the enthusiasm that the
ue chain to Kaamelott”, inspired by the TV series of the same name, P.11 The new european competition represents.
we found an article from Les Echos in 2017 explaining
the difference between Lancelot and Arthurian styles of Bauhaus
Discovering new links in the value chain management. Arthur takes the lead in 2021.
Elvire Regnier Lussier discusses the so-called Mittelstand,
In the legend of King Arthur, Lancelot is the greatest of all This topic is more or less a continuation of our dossier on
the fabric of medium-sized companies that contribute to the knights. He was not only demanding of himself, but innovation except that it is only relevant to the design,
the strength and resilience of the German model. These also of others. He was upright, sometimes harsh. He was furniture and construction industries. The European
types of companies think long-term. To have them as uncompromising when it came to the weaknesses of others. Commission’s determination to revive a new Bauhaus
partners is very valuable. Charles-Henri Colonna, Research Director at Albus Conseil, applies to only a few economic sectors. It is almost as if
Post-covid innovation for the big brands will perhaps one aptly describes in this article (click on these text boxes to Louis XVI himself had called for a demonstration on 14
day be akin to the creation of a label such as “invented for access it) the two management models that Lancelot and July, presented just as Ursula von der Leyen did.
you thanks to us by the French Mittelstand”. Arthur represent in the legend of the Holy Grail expedition. The secret of this new Bauhaus project may not just