Page 18 - Principes Actifs 9

TRANSLATIONS P. 9 EXPANSION OF THE SCOPE... which are growing at top speed everywhere

in the world. Video conferencing and remote
working may be extremely efficient, but they
For example, in order to handle day-to-day
business efficiently and without wasting time, are taking their toll on us. It is not as easy to
understand the non-verbal language on the
it is better to work from home using very brief screen as it is in person even though it is the
“videocalls.” essential part of all communication. Therefore
P. 4 A workshop to build im- who were restless like the rabbit in Alice in Wonderland This can be done either from home or if your you need more attention in order to detect
all the possible cues. This is what makes you
apartment is too small or if you have children
by confusing agility with high speed have started asking
proved customer engagement themselves suddenly,” Where are we going?” Those around, in a coworking space near your feel tired. Thus, going back to the face-to-face
home.
who just kept on working normally, braving the risks But to take a step back, prepare the budget, is above all a return to the total control of
Spend a full day learning how to build solid foundations of the worst of the crisis, meeting dozens of people a our five senses. There is no doubt that such a
for your company’s customer commitment. day because that was part of their job are now asking reflect on experiences, etc., something presence will enhance the superpowers we
You will be able to discover the 3 C method developed themselves, “To whose benefit?” Those who had taken that needs to be done randomly and had forgotten about. If we are no longer there
by Elixir-Conseil to be explained and tested during the everything seriously and who understood the reasons informally. Randomness that should even to perform the role of the “super hard worker”,
one-day event. All the advantages of the escape game for this sudden interruption are having a hard time be encouraged, by increasing the “collision we will instead use the face-to-face mode
will be demonstrated. resuming their work because deep down they cannot be rate” (the number of times you “stumble” on to sharpen our sixth sense, our intuitions,
Get professional guidance on customer-supplier noticed. Just like fear. Already accountants are spotting someone by chance - see details at the end and to use the collective intelligence that
partnerships, long-term customer relationships, turning opportunities for savings and are now questioning the of this article). This unavoidable coincidence goes with it to sharpen our creativity. Since
customers into brand ambassadors, and much more. value of calculators. Ultimately, it seems that five new is the new purpose of the office. The space then, the “Zoom fatigue” will gradually fade
It’s a well-known fact that businesses with committed fundamental rules or trends have self-imposed themselves that should not be compromised is the away as we learn to separate the different
customers tend to guarantee their revenues. on the workplace environment. informal space. We are therefore witnessing ways of operating. For example, like learning
Although the Covid-19 crisis does not challenge the Perhaps you might have spotted others. Feel free to give us the expansion of the coffee machine domain, the efficiency of using simple procedures
effect of customer commitment on the revenues, your thoughts at the end of the page in our survey. while at the same time incorporating the when working remotely and the awakening
the crisis has altered the underlying factors such that necessary space for movement barriers. of our super-powers of emotional and
consumers are now more inclined to choose brands that P. 7 OUR TAKE collective intelligence when working face-
can respond to the effects of the crisis. P. 11 THE SUPERPOWER ... to-face. Obviously, it will have its conditions.
Manufacturers, service companies, and retailers are now The return to work, as we know of, has not
re-evaluating their risks with respect to suppliers. Beneath this fear of returning to work, it is simply the fear ntegrate the company’s productivity generally gone well in most companies (see
In short, the key to customer loyalty and the of emptiness.This fear is tied to the experience that we all objectives as much as possible. This has pages 6 and 7).“The requirement to bring
establishment of long-term partnerships, especially in more or less experienced in March and April when work nothing to do with being present. Quite the employees back to work today shows that
B2B, is to engage customers. suddenly stopped. contrary,from now on, if you have to come something has been broken during the
This is why we are organizing a workshop on September As things resume, one is bound to be left wondering why to the office, it’s to refresh yourself or to frantic economic turbulence that we have
29th and 30th in Paris to help companies identify the key we are doing all this. I am not talking about people who meet your colleagues (see the article on the been experiencing,” notes Pierre-Yves Gomez,
performance variables they need to develop customer had worked during the isolation period or those who expansion of the coffee machine domain). author of “l’esprit malin du capitalisme”
engagement. suffered the trauma of being exposed to the virus. They Another reason is to break free from “zoom and a university professor at EM Lyon. He
The method involves understanding as well as analyzing (especially healthcare providers) are not included in this fatigue”, this new kind of syndrome. This is adds, “The heavily capitalized management
and simulating scenarios through an escape game. analysis. No, I am concerned with the case of employees mainly due to the fact that our brain is highly infrastructure has become outdated in
Click here to register in advance and receive all details returning to the office after a long period of working from stimulated during videoconference meetings favour of real, creative and autonomous
about this exciting workshop. home or partial unemployment while finding it extremely
difficult to return to “business as usual.” There is therefore a
pressing need for companies to be resilient, as Marie-José
P. 5 A new space and time Bernard explains. RETROUVEZ ....
In the type 2 resilience mentioned, the one that challenges
As a result of a sudden disruption affecting all of us the organization to make sense of what it is doing is the
whether in time (partial unemployment, etc) or space challenge of re-engaging people.
(remote work), the virus has transformed the very notion of The link it establishes with the creative destruction of
work in terms of space and time. Shumpeter is judicious. It should be remembered that in
Suddenly we are forced to realize the whole theory Shumpeter’s case, creative destruction is a slow process.
of relativity in a catastrophic way. Work has become A resilient organization in the times we are living in must
quantitative because it is simultaneously there (in the therefore be a kind of Shumpeterian organization that gets
office) and away (at home). Huge amounts of value rid of the remnants of the past (cultural codes and beliefs
that has been achieved in cutting-edge sectors such as of the past) in order to redefine real motivations for doing
aerospace or tourism are suddenly plunged into a black and acting in a particular way.
hole. We are all familiar with the popular saying that fear does
Furthermore, E=mC2, the energy emitted by these changes not eliminate danger. It’s like saying that fear is useless if
to the world view seems to be proportional to the square you don’t overcome it. But one thing the popular adage
of the speed of transmission of information on social fails to clarify is how one should overcome the fear. When it
networks. Whether one is a devotee of Professor Raoult comes to the fear of emptiness, the solution is obvious: just
or a dreamer of the future world, it is a place where one replace the emptiness with fullness. These new reasons,
expresses oneself boldly like someone who has just been which companies and organisations must provide as soon
struck on the head and suddenly wakes up full of a new as possible, correspond exactly to the principles of the
passion or even enlightenment. A kind of “neo-certainty” of theory of engagement. It is the rationale that engages
“I told you so” replaces what used to be called conviction in customers, suppliers and employees. We have already
the past. We will not go into the details here. In the pages talked to you about this issue here and we don’t need to
that follow, we will look at what the press is reporting. repeat it. Engagement is the key to resilience.
This chain of reactions in the working space and time Les numéros précédents ici > Previous issues : follow the link >
seems to focus primarily on the meaning behind what we Cécile Viniane
do. This is what is suddenly being questioned. All those Editor-in-chief of this issue